Make your Sustainable Packaging SMART — Part 4 of 5 — Relevant

  1. Use the fine people at Package Insight to help apply data to your goals. Their mission is “to understand the intersection of design and human behavior, and then make that knowledge applicable.”
  2. Connect with your customers through social media during your goal setting. The internet is the great democratizer of information. Use your email list, invite them into the discussion, make sure you get a large cross section and diverse amount of people to avoid group think.
  3. Leverage the combination of prototyping and digital printing to ideate small and test small. At Fortis, we do this all the time for labels, shrink sleeves, and flexible packaging. You could also work with a company like Virtual Packaging to help with short run prototypes.
  4. Engage a good design company who bases designs on research and expertise. I have had great luck with Interact Boulder, Mind the Font, Pearlfisher, and Evelio Mattos. A good designer will help you avoid lots of back and forth on your packaging making the connection. Evelio also has a great Packaging Design podcast called Packaging Design: Unbox’d with a ton of great resources for you and your brand.
  5. Once your design is ready and live, you can use the tools at Retail Aware to drive iterations and further ideations to make sure your products, if they are in a retail environment, are landing.



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Adam Peek

Adam Peek


I help food, beverage, direct sales, personal care, and CBD/Cannabis companies use labeling and flexible packaging to sustainably sell products