Make Your Sustainable Packaging SMART — Part 2 of 5 - Measurable

Part 1 of this short 5 part series covered the importance of being specific about your sustainable packaging goals. Specificity and measurability are closely linked for sure, but there is important distinction and I’ll make that here.

Setting measurable goals is just as important as level setting where you currently stand. In the book Gap Selling, Keenan…